Our People

This is a list of the people behind the Professional Hypnotherapy Network with their contact details.

Strategic Director : Adam Eason

Adam is responsible for implementing the vision and direction of the organisation

Adam Eason

College Principal, author and researcher, Adam is responsible for implementing the vision and direction of the organisation as well as seeking to bring a clear channel of communication between the public, the PHN and its members.

I am a founding member of the PHN. With a group of colleagues, we sought to create an organisation that raises standards and helps the field of hypnotherapy to develop. I have been in full-time clinical practice as a hypnotherapist since 1996. I am also founder and principal of the Anglo-European College of Therapeutic Hypnosis and the first hypnotherapist to feature on the panel of experts of the TalkHealth clinics in collaboration with NHS Choices.

Today, I lecture at Bournemouth University where I also conduct research working towards my PhD. I authored the first-ever meta-analysis and systematic literature review to feature in a peer-reviewed academic journal exploring the effectiveness of clinical applications of self-hypnosis and am the author of several books on hypnosis including The Science of Self-Hypnosis: The Evidence-Based Way To Hypnotise Yourself and Hypnosis For Running.

Professional Standards and Ethics Officer : Claire Brooks

Claire guides our officers and membership, upholding the professional standards and ethics expected by the PHN

Claire Brooks

Claire guides our officers and membership in all matters relating to understanding and upholding the professional standards and ethics expected of the PHN.

As Professional Standards and Ethics officer, my role ensures you have the information and resources to know, understand and act within the ethics and values of the PHN and to ensure that this knowledge guides and governs your conduct and professional practice. Adopting strong professional standards helps maintain a safe and effective approach. Adherence to our code of conduct provides you and your clients the reassurance of commitment to the highest levels of ethical practice.

With a background in strategic HR in both private and public sectors,  I trained with Adam and his team in 2015 to add to my skill sets. In 2017 I gave up the London commute and opened a consultancy specialising in coaching and development for Business owners and their teams.

I live on the South Coast where my family leave me the posh chocolates and insist I keep my love of hats to when they are not in my company.

Liaison : Etain McNulty

Our Liaison Officer manages our relationships with other organisations and bodies.

Etain McNulty

In my role as Liaison Officer, I am responsible for managing the relationship between the PHN and relevant third party organisations and am the point of contact in this regard. Having previously spent many years working in large organisations has helped with this role. My background also includes a BA Honours Degree in Philosophy and Politics and a Masters Degree in International Politics.

I currently live in Belfast, Northern Ireland where I have a thriving, full time Clinical Hypnotherapy practice. Having qualified with Adam Eason, I have gone on to develop a particular interest in using hypnotherapy to treat issues of both pain and anxiety. I now have experience in treating many different forms of anxiety and I take great pleasure in helping clients to move away from the constraints that anxiety brings with it.

I love the work that I do and am delighted to have joined the PHN in this capacity

Business Development and Marketing : Fay Atkins

As Business Development and Marketing Officer Fay manages all social media output and marketing for the PHN as well as developing new business strategies.

As Business Development and Marketing Officer for the PHN I am responsible for social media and all marketing and business development strategies. As such I aim to promote the group and showcase the good work that we do, including the annual UK Hypnosis Convention.

As well as this role I am a qualified hypnotherapist working in the beautiful New Forest. I trained with Adam Eason at the Anglo European School of Hypnotherapy. I am passionate about all things hypnotherapy and its benefits. Combining my practice with my marketing role is a perfect fit for me as previously I have worked in direct marketing, have various qualifications in the field including a BA(Hons) in Advertising.

I am also a busy wife and mother of three children living in the New Forest with three ponies, two dogs and various chickens! There is never a dull moment!

Member Services : Natasha James

Taking care of our members, new, old and those interested in joining us

Natasha James

As Member Services Officer I’m here to help you with all membership enquiries and will be your primary contact point.  I will issue you with all certification needed and be your guide if you are interested in joining us as a member.

I’m based and very lucky to live in Christchurch, with my partner and 3 children. I trained with Adam at the Anglo European School of Hypnotherapy and turned a passion for helping people into a busy hypnotherapy practice.  I love helping and seeing my clients change, there’s no better feeling for me than seeing people turn their lives around after having Hypnotherapy.

My background is in customer service and finance, with 25 years experience with a large financial organization, which I’m still involved with two days a week.  I’m very used to dealing with all manner of questions, queries and concerns,  and interacting with lots of different people, no day is the same for me and I love that! I’m so pleased I can be involved with the PHN, and use my skills here to develop the hypnotherapy field.  If you have any questions, then please do get in touch and I will be more than happy to help and guide you.

CPD Officer : Penny Finnegan

Penny is responsible for all things CPD at the PHN

Penny Finnegan

As Continuing Professional Development (CPD) officer, my role is to support members in meeting the required professional standards, as set out by the PHN, via a clear development policy, a shared understanding of the benefits of maintaining and advancing practitioner skills, knowledge and performance and by providing access to high-quality training and development opportunities.

Prior to training with Adam and his team at the Anglo European College of Hypnotherapy, my working background has been focused within the fields of coaching, HR and learning & development, underpinned by a psychology degree and a passion for helping people reach their full potential.

Based near Bristol, I live with my husband and two boys and can mostly be found engaged in nerf wars, light sabre battles, or shouting at the side of a football pitch.

Supervision : Samantha Shanks-Husbands

Sam is the person to contact with any information requests regarding supervision, becoming a supervisor or setting up a peer support group.

My role within the PHN is to ensure that all members regularly attend supervision and meet their membership requirements. I support hypnotherapists wishing to become supervisors and those who want to set up peer support groups in their area. Whilst supervision is a requirement, engaging in supervision can really help you to feel supported personally and professionally within your practice. Being a hypnotherapist can be quite a solitary existence and the camaraderie of a regular peer support group can be a wonderful addition to your working life. When we stay up to date with the latest research and use it to inform our practice, as well as attending regular supervision, everyone benefits – our clients, ourselves and the hypnotherapy profession as a whole.

Horsemanship is my passion, so upon qualifying as a Clinical Hypnotherapist with Adam Eason, I formed Free Your Mind Horsemanship with horse trainer Philippa Unwin. Together, we offer Rider Confidence Courses, Coaching and Mentoring. I use evidence-based techniques to help our clients achieve their personal and horsemanship goals. Whatever changes we want to make in our lives, mindset is key and self-hypnosis is a fabulous tool in obtaining and maintaining the right mindset for success.

Research : Sarah Mortimer

Sarah is the person to contact for information on hypnotherapy research

As Research Officer, I am responsible for helping members develop their awareness and understanding of hypnosis research. I help to disseminate research to our members, highlight recent important studies and answer member questions on this topic. Hypnosis research is being carried out across the world all the time, yet many hypnotherapists are not aware of it and so they are unable to use it to inform their practice. Therapists need to be aware of up to date information so that they can adapt their approach in line of new research if required. Not only is it hugely beneficial to hypnotherapists but also the hypnotherapy profession as a whole, when we all have an awareness of the recent research available within the field. The PHN enables this by providing our members with full access to the International Journal of Clinical & Experimental Hypnosis, one of the leading peer-reviewed hypnosis journals. 

I run a hypnotherapy practice in Bristol where I specialise in working with anxiety, phobias and sleep-related issues. I am also a classroom assistant on the Hypnotherapy Practitioner Diploma run by Anglo-European College of Therapeutic Hypnosis.

Technical : Steve Baxter

A hypnotherapist with a background in IT, Steve offers technical advice to our members and takes care of this website

As Technical Director my responsibilities cover the many technical aspects of the PHN including this website and the UKHC website. As a practising hypnotherapist I have personal knowledge of the challenges and rewards of starting, building and running an effective practice and bring that experience to this role.

My pre-hypnotherapy background is in IT as a software engineer, software team leader and development department manager. Combined with my hypnotherapy training and experience this gives me a valuable perspective on the use of technology to support a modern therapy practice.

I live near Orpington, North-West Kent with my cellist wife and dogs Jasper and Ozzie.

Education : Tara Foulkes

Tara is responsible for education within the PHN

I am a qualified Clinical Hypnotherapist with a MSc in Developmental Psychology.  I am interested in human behaviour, why we behave the way that we do. 

We are not taught about our brains or our mental health in School (yet!), or how to manage these effectively.  We don’t have an appreciation of the impact of what we / others say and how thoughts can affect our behaviour and well-being.  

Alloquor means “to speak / to encourage” and I set it up to combine my knowledge and experience and share what I have learned through my own journey and my love of education and research.  I operated a private practice in Clinical Hypnotherapy however, I noticed that the way people access support is changing.  Along with the fact that not everyone can afford one to one support therefore, I have tiered Alloquor towards online high quality research based e-Learning courses and group-work sessions delivered in a variety of settings